Concept project
This is an unsolicited redesign concept — built to show the quality of work we'd do for a hospitality business like this. Not work for a paying client.
The result
Table bookings up 38% month-on-month after launch
The challenge
A Wellington craft beer bar with a loyal following but a website that looked like it was built in 2012. No online bookings, no event listings, no personality.
What we built
Full rebuild with the bar's actual aesthetic — dark, warm, tactile. Event calendar, real-time table booking, tap list that updates weekly. Built to feel like the bar itself.
What happened
Weekend bookings filled up for the first time. Walk-ins increased because Google reviews improved after the site launched.
Website Hospitality