Switchboard Blog
Practical articles for tradies, cafés, professional services, and other small businesses that want better Google rankings, fewer missed calls, and more enquiries.
Featured article
A practical breakdown of what an AI receptionist usually costs in NZ, what drives the setup fee, and when the monthly spend actually makes sense for a small business.
Read the article →Operations
Most tradies underestimate how much revenue slips through voicemail. Here’s a simple way to think about missed-call volume, lost job value, and what to fix first.
Local SEO
A practical guide to the local SEO foundations that matter most for Wellington service businesses: pages, Google signals, trust, and how to turn rankings into enquiries.
AI Receptionist
Voicemail technically captures messages, but after-hours callers often want momentum, not a beep. Here’s how AI receptionists and voicemail compare for real small-business enquiries.
Use the blog for ideas, then let us set up the AI receptionist that puts them into practice — answering every call and booking the job.
